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JULY 2010
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ENABLING THE SELF-SERVICE DATABASE
BEYOND THE FUD OF THE 'SCRIPTERS' BY ROB GARDOS, CEO When you are successfully selling database automation solutions to the largest companies in the world you see some baffling themes. What’s been most baffling is how long and how much money enterprises spend on attempting to make a generalized automation product actually handle any complex component of the application stack, like the database. The story is simple:
How can you not love the enterprise software business?
As organizations look at self-service, we’ve noticed that customers are becoming more discriminating in their decisions. Perhaps it’s the impact of virtualization. This technology actually works for image deployments and the leader in the space, VMWare, tends to be a bit more honest on what its product truly does and doesn’t do. It could also be that the hype around private clouds is large enough that technology folks are being more careful. Don’t forget, these same people have gotten burned already with the ‘all-encompassing’ Opsware/BladeLogic/Tivoli decision and know firsthand what the pitfalls are. While the FUD may be losing some impact, it’s still out there and the biggest challenge is justifying to the powers that be what these products do and don’t do. When you’re talking to your boss who says, “Well we’re spending millions with [insert big IT Name here] and they say they do this so why shouldn’t I believe them,” what can you say? If logic can prevail beyond the FUD here are some reasonable responses.
What makes GridApp Clarity so successful is that the approach minimizes the need to script. Our model-based approach requires users to define an end state and the software does the rest, independent of architecture, operating system, configuration and version. When Oracle launches a new clustering solution (ala 11gR2 RAC), the software handles it. If Microsoft introduces ‘high availability patching’ for SQL 2008 clusters it is taken care of. Imagine having to rework code/workflows to actually support this incessant set of changing requirements. It is simply not practical.
So don’t buy into the FUD of the products that do everything and nothing. If you’re not sure, try giving yourself a haircut and see what happens.
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